World Cup: Santos Brasil conducts operation for Extra
05/08/2010
According to the Brazilian Supermarkets Association (Abras),
with the help of the World Cup, the market will probably close 2010
with an 8% growth compared to 2009. To meet this demand driven by
the world championship, Santos Brasil prepared a special logistic
scheme to one of its clients, Extra, Pão de Açúcar group brand. The
task was to place 310 thousand customized soccer balls in the group
stores, as one of the items for the games celebration.
With one of the most complete operational structures for
integrated logistics of the country, counting with port terminals
for containers and logistics operations, Santos Brasil received the
balls, which are imported, through Tecon Santos (largest Brazilian
containers terminal, located at the Santos Port). Then, the
products were sent to the Customs Industrial Logistics Center
(CLIA), located at the Santos Brasil Logística unit, in the same
city, and then transported by the Company's trucks to the Company
Distribution Center (CD), in São Bernardo do Campo (SP), were they
were assembled by a team with more than 40 employees. For the
operation, the company prepared a demountable warehouse with 750
square feet, with two compressors to fill the balls - a work which
took 20 business days, timeframe required by the client.
This service to Extra illustrate very well the way Santos Brasil
intends to take more and more this integrated logistics model to
its clients. Since 2008, with the purchase of Mesquita, currently
Santos Brasil Logística, the company started to offer all the
services of the logistics chain. The purpose is to gain synergy and
facilitate the service to the client, which can hire a single
provider for the several services. This model is allowing the
growth of the area (storage plus logistics) within the company,
which in 2009 responded for 45.4% of the Santos Brasil gross
income, reaching R$ 333.7 millions. In the first quarter of
this year, this percentage reached 49% of the income.
